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Freephone really means free for all users from today as new rules take effect aimed at clarifying costs for consumers.
The move is part of an overhaul of phone numbers and charges planned for many months by regulator Ofcom which has now come into force.
It said the cost of so-called service numbers, starting with 084, 087, 118 or 09, had also been simplified.
But there are warnings of confusion over the exact cost of these calls and that the burden on firms may rise.
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